How can graphic design and branding enhance the built environment? .ft Chris Ritter at C-90

Graphic design and branding can change how people understand a building, place or practice before they even step inside it.

Stephen Drew speaks with Chris Ritter of C-90 about graphic design and branding in the built environment, visual identity, culture, client communication, creative agencies and how branding can enhance architectural projects.

The conversation covers:

• Why graphic design matters in the built environment
• How branding can support architectural projects and places
• What creative agencies bring to spatial storytelling
• Why visual identity should connect with culture and audience
• What architects can learn from brand communication

Read the episode on Architecture Social: Graphic Design and Branding in the Built Environment

Watch the video on YouTube: How can graphic design and branding enhance the built environment?

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Chapters

• 00:00 Introduction to graphic design and branding in the built environment
• 05:00 Why branding matters alongside architectural design
• 10:00 Chris Ritter, C-90 and creative agency work
• 15:00 Visual identity, culture and place
• 20:00 How branding can enhance architectural projects
• 25:00 Client communication and being noticed
• 30:00 Connecting graphic design, interiors and spatial experience
• 35:00 What architects can learn from brand thinking
• 40:00 Practical advice for built environment storytelling
• 45:00 Final thoughts and where to find C-90

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