Huh?! What has “BD” or “Business Development” got to do with Architecture? Ft. Tyler Suomala

Business development can sound like jargon, but for architecture practices it is really about relationships, visibility, trust and finding better-fit work.

Stephen Drew speaks with Tyler Suomala about business development in architecture, marketing language, online profile, client relationships and why BD matters for practices that want stronger, more sustainable work.

The conversation covers:

• What BD means in plain English for architecture practices
• Why marketing jargon can get in the way of useful action
• How relationships and client conversations support better work
• Why online profile and visibility matter for practice growth
• How architects can think about BD without becoming pushy

Watch or read the episode on Architecture Social: Business Development in Architecture with Tyler Suomala

Watch the video on YouTube: What has BD or Business Development got to do with Architecture?

____

Chapters

• 00:00 Introduction to BD and business development in architecture
• 05:00 Marketing jargon, CTA, KPI, PPC, ROI and SEO
• 10:00 Why business development matters in architecture
• 15:00 Tyler Suomala's route from architecture to business development
• 20:00 Building relationships and understanding client needs
• 25:00 Online profile, visibility and useful marketing habits
• 30:00 Turning conversations into better opportunities
• 35:00 How architects can approach BD without feeling salesy
• 40:00 Practice growth, positioning and stronger communication
• 45:00 Practical advice for architects and practice leaders
• 50:00 Final questions and useful takeaways
• 55:00 Closing reflections on business development

____

Architecture Social

Find more architecture career advice, practice insight and live roles at Architecture Social.

Explore more conversations on the Architecture Social Podcast, browse free resources at Architecture Social Resources, or join the community at Architecture Social Club.

____

Affiliate learning partner

We have partnered with ArchAdemia, an online learning platform built by architects, for architects.

Use code ARCHSOCIAL10 for a discount on the monthly or annual membership.

Architecture Social may earn a commission if you join through our link or use the code.