Tanisha Raffiuddin - Concept Culture
Summary
Stephen Drew speaks with Tanisha Raffiuddin about Concept Culture, alternative careers in architecture, storytelling, online marketing, sustainability communications, brand growth and how architecture-trained people can apply their skills outside a standard practice path.Alternative architecture careers become easier to explore when you stop treating architecture as one job title and start treating it as a transferable skill set.
Stephen Drew speaks with Tanisha Raffiuddin about Concept Culture, alternative careers in architecture, storytelling, online marketing, sustainability communications, brand growth and how architecture-trained people can apply their skills outside a standard practice path.
The conversation covers:
- How architecture skills can transfer into communications and brand work
- Why storytelling matters for built environment organisations
- How sustainability can shape positioning and communication
- What online marketing means for architecture-trained professionals
- How to build evidence for an alternative career route
Read the episode on Architecture Social: Tanisha Raffiuddin - Concept Culture
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Chapters
- 00:00 Introduction to Tanisha Raffiuddin and Concept Culture
- 04:00 Alternative careers from architecture
- 10:00 Storytelling, brand and communications
- 16:00 Working across practice, journalism and sustainability
- 23:00 Why online marketing matters in the built environment
- 30:00 Tools, tips and creative process
- 37:00 Sustainability organisations and communication strategy
- 44:00 Women in Architecture, events and wider networks
- 51:00 Turning architecture skills into a broader career
- 56:00 Final advice for alternative paths
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