Inside Innovation: BDP's Justin Parsons Talks Transformative Design

Multidisciplinary design works best when architecture, interiors, engineering and strategy stop behaving like separate silos and start shaping one clear experience.

Stephen Drew speaks with Justin Parsons of BDP about retail, residential and workplace design, the overlap between interiors and architecture, mentorship and what innovation looks like inside a large multidisciplinary practice.

The conversation covers:

• How multidisciplinary teams connect architecture, interiors and engineering
• Why retail and workplace design are changing
• How home and office design now influence each other
• What applicants can learn from holistic design thinking
• How AI tools may support future design conversations

Read the episode on Architecture Social: Inside Innovation with Justin Parsons

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Chapters

• 00:00 Introduction to multidisciplinary design
• 05:00 Justin's route through art, design and architecture
• 10:00 Connecting architectural concepts and interiors
• 15:00 Retail, changing shopping centres and experience
• 20:00 Project examples and current work at BDP
• 25:00 Home, office and the overlap between work and living
• 30:00 Advice for applicants and holistic design thinking
• 35:00 AI imagery and design tools
• 40:00 Mentoring, future plans and Architecture Social reflections

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Architecture Social

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