Sana Tabassum - Building an 'Archi Brain', Behind the scenes of :scale and the Highs and Lows of being a Social Media Influencer

Architecture student productivity is not about making a perfect dashboard. It is about building a system that helps you capture ideas, feedback, deadlines and portfolio evidence.

Stephen Drew speaks with Sana Tabassum from to:scale about Archi Brain, Notion, productivity, architecture student resources, social media, LinkedIn, Instagram, networking, content creation, burnout, the MAD Collective and MADCon.

The conversation covers:

• How Archi Brain used Notion and second-brain thinking for architecture students
• Why productivity systems need to support real studio work, not become another project
• How social media can help students and young professionals build useful visibility
• Why burnout, feedback and community matter in architecture education
• How student-led platforms can become practical resources for others

Read the episode on Architecture Social: Sana Tabassum on Architecture Student Productivity

Watch the video on YouTube: Sana Tabassum on Archi Brain and social media

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Chapters

• 00:00 Introduction and Welcome
• 00:44 Catching Up During Lockdown
• 01:05 Balancing Work and Passion Projects
• 01:56 Introducing the Archi Brain Course
• 06:21 The Concept of Archi Brain and Productivity
• 12:09 Challenges and Successes of to:scale Blog
• 17:11 Social Media Strategies: Instagram vs LinkedIn
• 24:17 Navigating LinkedIn and Instagram for Architects
• 24:58 The Importance of Networking and Personalisation
• 26:35 Challenges and Strategies for Content Creation
• 27:37 The Role of Community and Feedback
• 28:36 Balancing Work and Avoiding Burnout
• 29:35 Reinventing Content and Platforms
• 33:15 Introducing the MAD Collective
• 36:25 Planning the MADCon Event
• 39:09 Final Thoughts and Contact Information

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• (00:00) - Introduction and Welcome
• (00:44) - Catching Up with Sana
• (01:05) - Balancing Work and Passion Projects
• (01:56) - Introducing the Archibrain Course
• (06:21) - The Concept of Archibrain and Productivity
• (08:06) - The Role of Notion in Productivity
• (12:00) - Challenges and Successes of 2Scale Blog
• (17:11) - Engagement on Social Media Platforms
• (19:49) - LinkedIn Strategies and Tips
• (24:17) - Navigating LinkedIn and Instagram for Architects
• (24:58) - The Importance of Networking and Personalization
• (26:35) - Challenges and Strategies for Content Creation
• (26:49) - The Role of Discord and Guest Articles
• (28:36) - Balancing Work and Avoiding Burnout
• (29:35) - Reinventing Content and Platforms
• (33:15) - Introducing the Mad Collective
• (36:33) - Madcon: The Digital Convention
• (39:09) - Final Thoughts and Contact Information