Why are most Architecture Practices’ websites COMPLETELY USELESS!

Architecture practice websites often look polished but fail to explain who the practice is for, what it does well and why a client, collaborator or candidate should care.

Stephen Drew speaks with Bryon McCartney about architecture practice websites, content, positioning, SEO, social media, personal branding and how practices can communicate value more clearly online.

The conversation covers:

• Why many architecture practice websites fail to answer client questions
• How practices can think about positioning and useful content
• Why SEO and owned website content matter more than relying only on social media
• How an about page can speak to client needs rather than just listing a CV
• Why website goals should be clear before a redesign starts

Watch or read the episode on Architecture Social: Architecture Practice Websites That Work

Watch the video on YouTube: Why are most Architecture Practices' websites COMPLETELY USELESS!

____

Chapters

• 00:00 Introduction to architecture practice websites
• 05:00 Fresh eyes, recruitment and what website content needs to do
• 10:00 Practice positioning, values and client questions
• 15:00 Website critiques, compliments and avoiding public takedowns
• 20:00 Squarespace, Wix and getting started with a useful website
• 25:00 SEO, algorithms and why websites give practices more control
• 30:00 Value, free advice and building a useful marketing offer
• 35:00 Setting clear goals before redesigning a website
• 40:00 Maintaining content and using live conversations
• 45:00 About pages, client needs and stronger practice stories
• 50:00 Final website examples and where to find Bryon

____

Architecture Social

Find more architecture career advice, practice insight and live roles at Architecture Social.

Explore more conversations on the Architecture Social Podcast, browse free resources at Architecture Social Resources, or join the community at Architecture Social Club.

____

Affiliate learning partner

We have partnered with ArchAdemia, an online learning platform built by architects, for architects.

Use code ARCHSOCIAL10 for a discount on the monthly or annual membership.

Architecture Social may earn a commission if you join through our link or use the code.