Can an Architectural Technologist run a successful Architecture Business? Ft. Jon Clayton
Summary
Stephen Drew speaks with Jon Clayton about architectural technology, setting up an architecture business, side projects, marketing, relocation, niches, networking, podcasting and balancing practice work with business development.Architecture businesses are not only built by one type of professional. Architectural technologists can bring technical focus, delivery knowledge and a practical view of how small practices really work.
Stephen Drew speaks with Jon Clayton about his route as a chartered architectural technologist, setting up his own practice, building visibility, finding clients and balancing project work with marketing, sales and finance.
The conversation covers:
- Routes into architectural technology and professional recognition
- How Jon tested a side project before going full time
- Why visibility, specialism and local relationships matter
- What relocation taught Jon about rebuilding a market
- How small practice owners balance delivery, sales and marketing
Read the episode on Architecture Social: Can an Architectural Technologist run a successful Architecture Business?
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Chapters
- 00:00 Introduction to architectural technology and business
- 05:00 Early career stories and lessons from practice culture
- 10:00 Routes into architectural technology and CIAT
- 15:00 Starting a side project and testing the business idea
- 20:00 Setting up a virtual office and handling enquiries
- 25:00 Going full time and managing early cash flow
- 30:00 Podcasting, learning from others and building visibility
- 35:00 Relocation, word of mouth and rebuilding a local market
- 40:00 Niches, specialism and becoming known for something
- 45:00 Networking, local relationships and lessons learned
- 50:00 Balancing project work, sales, finance and marketing
- 55:00 Growing a podcast and choosing useful topics
- 01:00:00 Names, outreach and closing reflections
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