Why should we (still) make Physical Models? Ft. Sophie and Max from Atomik Architecture
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Why should we (still) make Physical Models? Ft. Sophie and Max from Atomik Architecture

Summary

Stephen Drew speaks with Sophie McCarthy and Max Fraser from Atomik Architecture about physical models, model-making, design thinking and why tangible work still matters alongside AI and digital visualisation.

With AI, virtual environments and increasingly realistic visualisation changing architecture, where does that leave the physical model?

Stephen Drew speaks with Sophie McCarthy and Max Fraser from Atomik Architecture about why physical models still matter, how they support design thinking, and what they can do that a screen cannot.

The conversation covers:

  • Why physical models are still relevant in architecture practice
  • How models help clients, teams and students understand design ideas
  • The relationship between hand-making, digital tools and architectural judgement
  • How models can test details, materials, scale and construction thinking

Atomik Architecture: atomikarchitecture.com

Read the episode notes: Physical Models In Architecture With Atomik

Watch on YouTube: Why should we still make physical models?

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Chapters

  • 00:00 Why physical models still matter
  • 05:00 Atomik Architecture projects and studio context
  • 10:00 Details, interfaces and what models reveal
  • 15:00 Materials, weight and making things real
  • 20:00 Shadow gaps, setting out and client understanding
  • 25:00 Real photography, physical context and virtual limits
  • 30:00 3D printing, optioneering and model-making methods
  • 35:00 Using models to bring everyone into the same room
  • 40:00 Sketching, thinking and working through ideas
  • 45:00 Studio location, workflow and project access
  • 50:00 Portfolios, industry experience and showing design skill

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Episode Video

Creators and Guests

Stephen Drew
Host
Stephen Drew
Hello! I’m Stephen Drew, Founder of the Architecture Social—an online community and resource hub dedicated to helping professionals in Architecture, Design, Development, and Real Estate advance their careers. I’m here to connect you with insights, tools, and opportunities that lead to meaningful growth, whether you’re just starting out or ready to take that next big step.